Natumbwe, a business computing graduate from Greenwich University, left with the Miss Uganda crown, a brand new Mercedes Benz and sh18m. The organizers got it right on Mcs, sound, lighting and entertainers but faulted on the Mercedes gift.Queen mother Best Kemigisa who was the guest of honour handed over a cheque of 18million to Stella and proceeded to hand over keys of a new Mercedes Benz as the second prize. The gift of Miss Uganda which was a Mercedes failed to start.
This shock on PR featured on the mighty ‘Agataliko nfufu’ News on Bukedde TV.The situation was
worsened by the Former big Brother housemate Denzel who showed up bare footed
in a suite to give one of the contestants a present. What was the exact problem
with the Mercedes? Did the event
organizers actually mock start it before the event? Was there any per-event communication
regarding dress code or who was going to hand over the gift?
Today’s PR and Brand or marketing managers need to think
beyond Publicity stunts. Controversy sells but it should never be at a
sacrifice of the organization’s reputation it has built over time. Some argued
that it was a hilarious stunt that would keep the event fresh in the minds of
media professionals. Miss Uganda organization this time round put their best
foot forward to revamp it which is promising but those stunts put it back.
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